GreenBuzz Berlin is on a mission! This post is part of our 100 Sustainable Solutions initiative. Learn more about it here.
Why does your organisation exist?
Our mission is to build a global community that drives climate action. We joined forces to fight the climate crisis by pledging to turn companies carbon-neutral, building an active community that sets more sustainable industry standards and influences policy-makers. We take a unique approach to growth: Connecting leaders-to-leaders directly to create the first ecosystem to bring the digital industry together for climate neutrality.
What impact do you have?
Our impact can be divided into corporate and community action:
On a corporate level, we have a community of over 1,300 members in 30 countries all around the world, which comprises more than 160,000 employees and gives the initiative an impressive potential to drive measurable climate action on an industry level. Over the past year, members of the community have actively engaged in the reduction of their carbon footprint – saving more than 750,000 tons of CO2. We support them at every step of their journey by publishing guidelines for reduction measures and offering tools (such as a carbon footprint estimator) on our platform.
On a community level, we have created a ‘Sustainability Clause’ together with more than 40 major European VCs in 2020. It is implemented in contractual agreements for start-ups. They promise to integrate sustainable criteria and measurement right from the beginning of their venture, which we consider a crucial step towards more sustainable start-ups. On top of that, we have organized a variety of community events and campaigns: We launched our first global annual campaign ‘Time for Climate Action’ in April, which featured quick and meaningful climate action for individuals in just under five minutes on our main campaign site tfca.earth. Together with the unique approaches from the 200 participating companies (including Spotify, eBay Kleinanzeigen, Universal Music, etc.) to reach out to their customer base of over 500 million people – we have reached more than 24 million people around the globe with our joint message: act now!
What are your main challenges? (Now and in the foreseeable future.)
The main challenge at LFCA is to continue encouraging every community member and beyond to go the extra mile – we aim to continue challenging the sustainability of business models to get customers and business partners involved. We want to continue raising awareness about the impact each of us have in our daily lives. In the near future, we want to continue creating more educational industry-specific guidelines for CO2 reduction measures, hosting events (such as our well-received quarterly Climate Action Breakfast), coordinating workshops and expanding on an international level. We already have members in over 30 countries around the globe and chapters in Australia, Turkey, France and Denmark. On top of that, our belief is that strong political actions can be an important vehicle to accelerate the reduction of GHG emissions. So we aim to put more pressure on politicians as well.
What gives you reason for optimism for the future?
Our well-received community initiatives, our fast growing community of highly motivated individuals and companies, and an increasing overall level of interest in sustainability. We feel climate action gaining a lot of momentum in public discourse and want to use this to accelerate our joint cause even faster. We are optimistic that – together with our members – we will be able to counter the climate crisis through meaningful actions and set an example for other industries as well!
We have curious readers, eager to get active. How can they get involved with your project?
We welcome leaders, businesses and volunteers in our community. Membership is free!
If you are a founder or a CEO of a digital company – please just fill in this application on our website and get started with the onboarding process.
If you work in a digital company and want to become part of the community – please pitch our idea to your CEO and fill in the application.
If you want to contribute in any other way – please feel free to sign up as a volunteer by contacting us via email@example.com. We always appreciate support from copywriters, journalists, designers, video producers, marketers, and many more.